The world’s most developed market for online shopping by far, the US is the global standard for e-commerce. Many of its greatest e-commerce companies are in a leading position in other countries, setting the pace and creating the trends that shape the rest of the world’s online shopping.
Mexico is a medium-sized but rapidly growing market for online shopping. Not entirely dominated by American giants, an interesting competition is at play with traditional department stores holding their ground against pure e-commerce players fighting to expand their presence in this growing market.
One of the most sophisticated markets for online shopping, Canada is a medium-sized but very solvable market for e-commerce. Dominated by the great American e-commerce companies, Canada nonetheless has some digital space for some local players with an established foothold.